Book marketing guru Joanne Penn practises extreme financial openness, breaking down her book sales by format, genre and country… Her advice is always worth considering.
Anatomy of a PR Campaign
Valerie Britton-Wilson reports in regarding the promotion of her excellent book “A Touch of India”
You asked to hear news of promotional stuff - I’m not sure how much info you want but I’m attaching here all the successful exertions of Wendy McWilliams - it’s her ‘Media Report’ doc and has more than you need - but if you scroll down from page 18 onwards you will find pretty much everything. She was very good indeed.
But even so, book sales generated during her efforts nowhere near covered costs. Hiring a PR person, even at Wendy’s more moderate rates, is expensive - I put a cap on it at the outset and would recommend others do the same as the chargeable hours mount up v quickly.
I still have not got a handle on FaceBook or blogging though I have tried. (I even paid a teenager for a few hours of lessons!)
I’ve got a few book groups and speaking events coming up so that will help.
I’m so glad I put a gmail address on the back cover because the biggest pleasure for me has been feedback from strangers.
Here are a few of them:
Love the photos. It's interesting, the photo of your mother on the back cover does make her look perfectly beautiful, but in other shots, I can see what you mean, that she was lively and appealing, rather than classically beautiful. There's a photo of your parents both laughing, where she looks absolutely irresistible.
All the threads are fascinating. The bios of your parents, and your feelings for them. The extraordinary story of the Indian great-grandmother, the poignancy that you could find out no more about her, the illusiveness, some care and love for her which was good, but so removed from the record. Your impressions of India are vivid and thoughtful. Thoughts on Indian culture, politics, history all extremely interesting. Bits of history always just what I needed; never felt like information dump.The stories from people you knew in India. All those threads are very well woven together, which is very impressive and effective. Very difficult to pull that off, I would have thought.
It is intriguing – did you find this disconcerting? – that her writing style is somewhat similar to yours. Voices in families are often similar. Great quotes from all the primary sources. The letter from the fiancee is utterly heart-breaking. Can he really have written hundreds of thousands of words to her? All buried in the jungle.
Your relationship with your parents, your scattering of their ashes, is very moving.
MOTI was a remarkable achievement, especially since neither you nor Sue really had any experience in fashion design, let alone the business. It was perfectly pitched – wearable, flattering, but really interesting and stylish design. Pearl is such a nice name. I've been waiting for it to come back into fashion, but that doesn't seem to have happened.
I found A Touch of India such a compelling read and enjoyed every page. I wanted the story to go on forever and saved the last few chapters to read very quietly by myself at home.
When I arrived at the part which mentioned Pearl receiving Woody's letter I could feel my eyes brimming with tears which did not stop until well after the Postscript: Note to Mabel.
I commend your courage in writing about your family with such honesty and sharing with readers your personal thoughts and feelings.I just have to tell you how much I am enjoying your book. I ordered it from the local library because I thought it looked interesting but I had no idea that it was in part the biography of Mr Britton. It is so beautifully written. I love the humour. I have not visited India but your descriptions tell me that you have a very deep love of the country.
I knew your dad in his capacity with music education in Brisbane. I had asked different people about him some time ago but nobody knew where he lived at that time.
I found your book in the Hill of Content Bookshop the Saturday before lockdown, and I read it from cover to cover at Pellegrini's Coffee Shop over the next two hours. I too have had a long association with India, and found it very evocative with many similar experiences.
Audiobook production by Australian Narrators
As recommended by an author client, this audiobook production agency would be worth considering for those thinking about trying an audio format for their book. The site’s blurb states that:
“Jacqui & Brenton Edgecombe are Australian audiobook narrators and recording professionals ready to create an ACX standard reading of your book for distribution via all audiobook platforms. We look forward to bringing your words and your story to life for those who prefer to enjoy their books audibly.
All work recorded in our Adelaide-based home studio. We use Rode Mics, Logic Pro recording softwater and Izotrope RX7 for audio analysis.”
https://www.australiannarrators.com/
Disclaimers Explained
An American author and lawyer discusses the importance of disclaimers and gives examples of authors getting a little playful with their legal verbiage. And of course, an article about disclaimers has a disclaimer.
Streamline Publishing presents Events for Authors
Bookings are now open for a series of author-centric events held by Streamline Publishing here in Melbourne. Located above the Eltham bookstore.
June 19: Jackie French AM, well-loved author for all ages, wombat whisperer, guest TV gardener and conservationist, will talk to us via private Zoom on ‘Writing for Children’. Entry to this Zoom event includes a Jackie French paperback title of your choice and light refreshments.
June 26: Bookseller Meera Govil: ‘How readers, writers, illustrators, publishers and booksellers can create meaningful books’.
July 3: Editor Cathy Oliver: ‘What makes the best Non-fiction books for children?’
More events to come in August:
August 7 ‘Publishing options in 2022’.
Traditional, Self, Indie? Open access? What do these terms mean and which is right for you? What costs are typical?
August 14 ‘The publishing process’.
From the final first manuscript to a finished book: what do editors do? Editorial and production schedules and costs. How much control will you have over your work?
August 21 ‘What do publishers want in submissions?’
Tips and some models.
Cultivating Superfans from Reedsy
Reedsy has an interesting newsletter item on superfans. I cannot find a link to it, so here’s a bit a text dump, with apologies to Ricardo Fayet. Make sure you sign up for their newsletter.
So if you missed it, here’s the huge publishing event of this week: two days ago, science fiction and fantasy author Brandon Sanderson launched a Kickstarter campaign for four secret novels… which has already raised over 18 million dollars in less than 72 hours!
“Great, but how is that relevant to me?” you may ask. “I’m not a NYT bestselling author who’s been dubbed as the new J.R.R. Tolkien in epic fantasy. I don’t have millions of followers. There’s no way I could pull that off.”
And you’d be right: he’s probably the only author (or even creative in general) who can break Kickstarter like he just did. But that aside, what is truly interesting about this campaign is that he didn’t achieve this thanks to his millions of followers. So far, his campaign has been backed “only” by 74,000 readers, meaning that each backer pledged $250 (!!) on average.
And this is really the key here: the success of this campaign largely comes down to the way that Sanderson has cultivated, over the years, a legion of superfans. Fans who, in other words, are ready to pay hundreds of dollars to get four premium hardbacks, merch, book boxes, etc. And that is definitely a lesson for all of us here.
It’s not all about numbers
You don’t need hundreds of thousands of readers to make a living writing. You might only need a few thousand.
Most of the highest-earning indie authors I know write in a specific niche (or two). As such, they’re unlikely to reach a wide, general readership and become famous like Brandon Sanderson or J.K. Rowling. However, they have become prominent enough in their niche to have thousands of readers ready to buy every single book they release.
Think about it this way: you’ll earn just as much money from selling one book to 500,000 readers, as you would selling 25 books to 20,000 readers — and the latter is usually easier to achieve for indie authors (provided you’re prolific enough to write those 25 books, of course).
But it doesn’t stop there: if you’re able to build this kind of loyal following, you can start offering them premium, high-value items — like limited edition hardbacks, signed copies, book boxes, merchandise, etc. Which is exactly what Sanderson is doing with this Kickstarter (hence the $250 average pledge).
So how do you create such “superfans” in the first place?
Cultivating your superfan readers
Write amazing books
First, and most importantly, you need to write amazing books. The kind of books that pull readers in so much that they’ll immediately want to buy the next one — whether that’s because they loved your story, your characters, your voice, or the information in the book.
Of course, you then actually need to have that “next book” to sell to them. Which leads me to…
Be prolific
Think about the authors that you, as a reader, love the most. How many of their books have you read? I bet it’s more than one. Because here’s the thing: it’s hard to fall in love with an author after just one book. You might fall in love with the book, but not with the author.
That’s why it’ll also take more than just books to sway readers all the way. You’ll need a proper relationship with your audience.
Build a relationship
The easiest way to achieve this is usually through a mailing list. Of course, you can also leverage social media for that — like Sanderson did with his YouTube channel. The end goal is that you want to make them feel part of a community, let them further into your world (both fictional and personal), and interact with them.
Yes, interact. It’s not enough to just send them information and content. You also need to be approachable.
Be approachable
Before the pandemic, Brandon Sanderson spent a third of his time traveling to cons and tours to meet his fans, give talks, hang out with them, sign books, etc. And guess what? Readers love that, because it feels like they have a special connection with the author.
Now, you may not be able to do book tours or speak at cons like that, but you can be approachable online. Answer emails, respond to comments on social media, engage in conversations, etc. Heck, look at Sanderson (yes, him again) on Reddit: he responds to people on a daily basis — which is exactly how authors should interact with readers on social media.
Thinking you don’t have the time to answer every single email? Weigh the time one email takes you against how surprised and delighted the reader will be to find out that you actually took the time to answer. That one minute you spent will have earned you a superfan for life.
Of course, all this isn’t easy. It takes time, dedication, positivity, and probably a bit of luck. But it very much is possible to replicate Brandon Sanderson’s success on a smaller scale.
AI Narration of Audiobooks
If you cannot afford a human to perform your audiobook, Google has an AI waiting for your epub file…
According to the documentation: “Auto-narrated audiobooks use a digital voice to read ebooks. Auto-narration works best on nonfiction titles.”
An author who AI-recorded his book gives his opinion of the service.
Recent Cover Designs — January 2022
A fairly wide variety of designs for January 2022. High contrast, bold type and strong colours.
An Authors Report — A Winter Sowing
Adrian Caesar is a talented and experienced writer, the author of: Novels: The White: Last Days in the Antarctic Journeys of Scott and Mawson 1911-1913 (1999), The Blessing (2015), Collected poetry: Hunger Games (1996), Life Sentences (1998), The June Fireworks: New and Selected Poems (2001), High Wire (2005), Dark Cupboards New Rooms (2014).
He reports on the recent publication of A Winter Sowing under the Arcadia imprint with Australian Scholarly Publishing:
”I’m happy to report I’ve had some fabulous responses to A Winter Sowing in the form of twenty-odd personal emails, texts etc. Someone mentioned it on the ABC Book Club website and a small book club down here read it. All this is great, but it isn’t as yet translating into sales. I’m finding the contrast between reader response and sales frustrating but it was the same story with my previous book. My wife and I will plug on doing what we can. A couple of bookshops are interested in hosting events in late Feb and March and we’re thinking of hiring a student to do some marketing work via social media. I’ll keep you posted. I’m not giving up. I’m learning to live with the idea of ‘fit audience, though few’!”
WorkingType Studio Publishing Information Pack updated for 2022
Please click here to download our updated client information pack, containing much practical information and advice from other authors.
Managing Your Expectations as a First-time Author
It’s often said that everyone has at least one book in them. Good. A thriving culture is loaded with storytellers of both fact and fiction. You don’t have to be a mega-seller to enrich yours and other people’s lives with your writing. If you have written your first book, then what should you reasonably expect in terms of publication and success?
The biggest myth to bust is that your book will sell itself. Yes, your words might be captivating; yes, you might have a stunning cover; yes, you are wrung out from the many months or years of effort to create a retail-ready book; but – and it is an important but – are you genuinely ready to promote your book? Promotion is a whole other game, which requires planning, strategy and many hours of intense work. Just when you thought you could sit back, relax and wait for the phone to ring!
Creating a print book, ebook or audiobook for a global readership has never been easier. That’s the good news. However, this also means there are millions more first-time authors around the planet competing for the attention of readers. It is often said in the book publishing industry that 95% of new titles will sell fewer than 100 copies. This includes traditionally published as well as self-published titles. A sobering statistic.
In Australia, ABC Radio is the most accessible and effective network for publicising new books. Yes, TV would be even better, but good luck getting that level of exposure unless you are already a celebrity or well-connected with TV insiders. Perhaps you think a good review in a newspaper, magazine or journal should sell truckloads. Not really. Even though a review is typically more objective than listening to a radio interview of an author spruiking the wonders of their latest title, potential readers usually find the subjectivity of the author more engaging. And what about commercial radio? Yes, this can work, but more book buyers listen to the ABC.
But before you pick up the phone to dial your local ABC Radio station, you need to know that, as a rough average, they will be able to publicise only about 1 in 20 of the books they receive. And every day a particular show at a metropolitan station, like 774 (Melbourne) or 702 (Sydney), might receive 20, 30 or more books seeking an interview for their author. This includes traditionally published authors.
Believe it or not, you can beat these odds, like I did, and score interviews with ABC Radio stations in capital cities, if you write an engaging one-page media release with a headline that hooks your potential interviewer. You will need to post a copy of your book along with your media release addressed to a particular announcer or their producer, who you’ve researched online. You might even go that extra metre with a follow-up phone call a few days later to see if they received your ‘media kit’.
If this all sounds like too much hard work, then why not Google freelance book publicists? Yes, you can do this, but don’t be surprised if a professional’s publicity campaign costs $5,000 or even $10,000 with no guarantee of success. Yes, really. Unfortunately, even that amount of money cannot guarantee high-profile announcers at key radio stations will choose you and your book. You might receive some incidental publicity opportunities, such as a community radio interview, but these will be lucky to translate into significant sales.
The above is an outline of how to pitch your print book to the traditional media: radio, print, TV. Of course, you can also promote your book on social media. If you have only an ebook version of your title, then you can forget about traditional media (who expect your book is important enough to warrant a print edition to be worthy of broadcast time) and focus all your promotional efforts online. The best material I have found on how to promote your ebook is a free downloadable guide titled Let’s Get Digital by David Gaughran, an Irish writer living in Portugal. Google him and also sign up for his regular and very helpful emails.
Then there are paid-for ebook marketing services, such as BookBub and similar companies like Book Gorilla, The Fussy Librarian, Freebooksy and Booksends. They all have various terms and conditions that may or may not suit you and your budget. Or Google the website of Alessandra Torre Ink and check out her resources and courses that show authors how to use Goodreads to attract and retain readers. There are numerous other ways to promote your ebook and/or print book, but you get the idea: marketing know-how is crucial if you want to compete successfully.
The above suggestions all point to one difficult-to-escape conclusion: first-time authors need a solid marketing plan to compete in the marketplace. Yes, your launch might sell 40 or 50 copies of your book to family and friends, but how do you become one of the 5% of authors who sell more than 100 copies? A good marketing plan can take a year or more to create.
“That said, how do you measure success? Is it only through the quantity of public sales of your book?”
That said, how do you measure success? Is it only through the quantity of public sales of your book? In 1998 I had a self-published bestseller that was short-listed for a readers’ choice award and the screen rights were licensed by a film company (even though the movie didn’t go into production). However, now all the glitter from publicity and sales has well and truly settled, I can offer you another perspective on what success means. I’ve long since spent all the money I earned from that bestseller – a healthy five-figure sum – but when I calculated the total number of hours I put into writing and promoting that book, approximately one thousand, my hourly rate wasn’t much more than the minimum wage. Another sobering statistic.
With the advantage of more than two decades of hindsight, there are three enduring measures of success from my self-published bestseller experience – and it wasn’t the money!
Firstly, it was the satisfaction of actually finishing that book, because there are so many millions of writers who have half-finished manuscripts that never see the light of day. But I got mine done. I beat the odds against me completing that book. I didn’t die wondering. Not ‘I coulda, woulda, shoulda …’
Secondly, it was the legacy value for my children. My book offers them a snapshot of a time in my life that was so different yet so similar to their own, and the passing of time increases the value of that story to them. I still regret that my family had only just started recording the stories of my paternal grandfather when he died in 1977. It was like a library had burned down. His stories may or may not have been bestseller material, but the small number I heard revealed fascinating insights into our family history through two world wars and two depressions.
Thirdly, my book is now permanently stored in the National Library of Australia (NLA) and also my state library. By law in Australia, a print or electronic copy of every published book must be sent to the Legal Deposit units of the NLA and your state/territory library. You can be fined if you don’t. But the pay-off is that your book becomes a permanent part of Australia’s cultural history collection, which can be accessed by anyone online via Trove. If you have never used the NLA’s Trove search engine, then use Google to see what treasures await your discovery.
“Now, with the advantage of perspective, I can see this type of commercial success is fleeting, yet a different sense of success can endure. What will be the enduring measures of your book’s success?”
In summary, if I hadn’t had a bestseller and I told you that personal satisfaction, family legacy and contributing to Australia’s cultural heritage are the three enduring measures of my book’s success for me, then you would probably dismiss these claims as rationalising my lack of success in the marketplace. But I did sell many thousands of copies of my book and enjoyed the publicity while it lasted. Now, with the advantage of perspective, I can see this type of commercial success is fleeting, yet a different sense of success can endure. What will be the enduring measures of your book’s success?
Dr Euan Mitchell is an author and former senior editor for a major publisher.
He can be emailed via mitchell.words at gmail.com
Kathryn Gauci's books soon to be available on Audible
Talented local author Kathryn Gauci has news for her readers:
I have some WONDERFUL news to share with you! I am over the moon because seven of my books have been picked up by Blackstone Audio, a division of Blackstone Publishing, US, and will be published as audiobooks in the new year.❤💖 They include: The Embroiderer The Carpet Weaver of Usak Seraphina's song… See more
Kathryn’s persistence in gradually building up a solid readership for her well-written and plotted novels has been extremely impressive, and is now paying off on several fronts.
Birds of Prey by David Hollands
Eminent naturalist David Hollands has released his latest magnum opus and we highly recommend it to all lovers of Australian nature. David Hollands’ Birds of Prey Australia contains a beautifully written chapter on each of the birds of prey found in Australia. The photos were all taken by David in the field. Full of fascinating insights and amazing images, the book is available from his website, and from many bookstores. David has many earlier titles available such as Cranes, Herons and Storks of Australia, Owls, Frogmouths and Nightjars of Australia and Waders, the Shorebirds of Australia, among other titles.
Naturally Supporting Cancer Treatment by Jenny Graves
Author Jenny Graves has just released a very well written and meticulously researched book (Naturally Supporting Cancer Treatment, available here) on supplementing cancer treatments with “evidence-based ways to help prevent cancer formation and and recurrence, and assist treatment”. Jenny plans to promote her book in various cost-effective ways, and emailed us with the following specifics:
“Because of the subject matter, I’m targeting other naturopaths, some of whom don’t have much knowledge about treating cancer patients, and also for them to stock in their dispensaries to sell to their patients. I’m contacting the universities offering naturopathic degrees to see whether they would suggest it to their students as associated reading or even as text books.My local health food store has told me that they will stock it in their two stores locally, but the manager is also on the board of the company (Go Vita) and I’m hoping that they will stock it nationally and publish an article in their magazine to promote it. I have a Business Facebook page at www.facebook.com/NaturallySupportingCancerTreatment and my website, www.naturallysupportingcancertreatment.com.au is due to go live shortly, with plans to produce blog articles regularly on it and a regular newsletter containing those articles to be sent to those who sign up on the website. I have an author page on Books2Read, https://books2read.com/b/3LwPzN?edit=maybe-later and their Universal Book Link, https://books2read.com/NaturallySupportingCancerTreatment. I’m toying with the idea of using a media publicist if I can get over my terror of speaking in public. 😊 I’ve also got plans to submit articles to various websites for them to publish as a Guest Author. I may put my toe in the water with Facebook and Google ads, but I believe that they can be something of a money pit unless you get them right, so I’ve been doing training courses on those.”
Shirley la Planche, author of The Fatal Path
Shirley La Planche emailed with a brief account of the recent progress of her excellent thriller The Fatal Path.
“It’s not easy being a self-publisher but I’ve sold more than 100 books to friends and associates and the reports back have been fantastic – couldn’t put it down, read until finished, great plot, scary – sort of comments that are what a thriller should do. Now I’m looking at ways of getting it into mainstream media which his not easy for a self-publisher because reviewers prefer to deal with a big publisher.”
This excellent, fast-paced book is available via the Mosh Shop and Amazon. Initial reviews on Goodreads have been positive.
An Honest Broker
Music historian, composer and critic Ted Gioia has penned an interesting essay on Substack about being ‘the honest broker’ in your particular field. Someone honest who knows how to get things done, how the particular system works and the key players. No matter how shonky and uncertain the particular field of endeavour, and how many sharks circle in those particular waters, there is always an honest broker, if you look hard enough. Well may we all strive to be that person to our customers, assisting rather than exploiting.
Recommended texts for Independent authors:
Independent authors are faced with a bewildering new world when they attempt to promote their books on snd offline. The following authors and sources do an excellent job of making sense of the contemporary publishing and promotional landscape, and all are worth reading.
Euan Mitchell's Your Book Publishing Options
How to Be an Author from Fremantle Press
Let's Get Digital by David Gaughran
Ricardo Fayet's How to Market an ebook
Amazon Ads Unleashed by Robert J. Ryan
Amazon Selling Services from Helium 10
Author 2.0 Blueprint by Joanna Penn
Online Resources and Advice for Independent Authors
If you are a veteran writer who has been in the industry before the internet boom, you may already have known what it was like when writers had to struggle with writing and even more so trying to find a good publisher. This could be why the market stayed relatively small. At least for the talented ones with limited resources and had geographical challenges.
Fortunately, nowadays, with some knowledge and the willingness to labor for your niche and craft, you finally get the opportunity. That is the chance to be able to reach an audience base that would otherwise have taken you forever to find.
Let's look into some of our recommendations of the best sources on resources for Independent Authors.
Let's Get Digital: How to Self-Publish, And Why You Should (Fourth Edition) (Let's Get Publishing Book 1) by David Gaughran
About the author:
Apart from being an author of a practical guide such as "Let's Get Digital," David writes historical fiction and science-fiction books under a pen name. This particular book has undergone revisions to meet the needs of the self-publishing writer of today, And it includes bonus resources as well. His engaging writing style is simple enough to understand but not to the point of being too simplistic. He covers the essential basics such as:
Using tried and tested marketing strategies that work to increase sales of your book
Getting the best editors without spending a ton.
Attracting more readers by improving how your brand is presented.
Making your eBooks easy to find, and so much more.
Our Take:
This book will help the new writer who wants to do it right the first time. That is, getting discovered and earning well in the process. Remarkably, it doesn't only cater to newbies but will also be a helpful resource for the more experienced writer who needs updates to this ever-changing landscape of internet publishing.
Overall, this resource is as comprehensive and as informative as you can get. It is a complete go-to reference for both the new and veteran writers alike.
How to Market a Book: Overperform in a Crowded Market (Reedsy Marketing Guides Book 1) by Ricardo Fayet
Ricardo Fayet is an author/consultant and co-founder of Reedsy, an online marketplace that connects authors with editors, cover designers, translators, and publishers. The platform has been successfully helping hundreds in marketing, online ads, growing their mailing lists, and establishing news streams of income.
About the Book
The book itself is a comprehensive distillation of years of coaching and teaching writers to become full-time authors and eventually make a good living out of their writing skills. Just be aware that some points of view of this author are not of an independent publishing writer since he works as a marketer and concentrates on the publishing business.
Nevertheless, you will find everything you need in this book on how to maximize the tools of the internet to snag better revenue and increase readership. He even includes essential tips on logo design to make your book appear even more attractive.
Our take:
This book is all about finding your market and growing it-a practical way of looking at things to help you keep your passion by being profitable too.
Amazon Ads Unleashed: Advanced Publishing and Marketing Strategies for Indie Authors (Self-publishing Guide.) by Robert J Ryan
This book goes into reaching in and tapping into a buying audience and converting clicks into sales. It also talks about what types of ads to avoid and the best practices for optimization. It does a no-nonsense look at how Amazon Ads works. Most of the time, it challenges the effectiveness of Amazon ads and offers methods on how to maximize them and make them work for you.
It takes on a more rigid stance compared to the softer views of other books. Nevertheless, being on top in sales rank and being one of the best sellers in this category does make it a credible source. This is especially if the friend who recommends it to you has already doubled their revenue.
Our Take:
If this book is recommended and in itself has sold more than the others of the same category, then it should be a must-have. Never mind that it is hard to read, provided that it is rich in reference and is an expert in the subject matter at hand, it will profit the author both in the short and long term.
Amazon Selling Services from Helium 10
Helium 10 is an all-in-one Amazon software that will help you sell your self-published book. Assembly recently acquired this software in 2019, which was aimed at helping small businesses increase their revenue through the use of content, education, and community. This software makes use of state-of-the-art resources that contain optimization tools that are intuitive and useful to help you grow your business.
It focuses on research and boosting the visibility of your product in the Amazon search engine.
Our Take:
Helium 10 doesn't claim to produce great listings directly, nor does it promise to increase your revenue for you automatically. But with its advanced management tools puts you in a position that will give you all the opportunities to promote your product on the world's bestselling platform. Not to mention that, currently, Helium 10 is an industry leader in its category today.
With over 1+ million users and 4 billion+ in monthly Amazon GMV, it lets its numbers speak for themselves. And for writers who like real-time marketing leverage using technology, this software is precisely what you need.
The Creative Penn with Joanna Penn
A bestselling author of New York Times and USA Today, Joanna Penn is also a podcaster, speaker, and an awarded entrepreneur. Enough said about her credibility. Ms. Penn has authored over 30 books and sold more than 600,000 copies in 162 countries, translated into 5 languages.
She is offering her book for aspiring writers entitled: "Author 2.0 Blueprint".
She has her website "The Creative Penn."m where she aims to help writers learn the basics of building a "platform" to market a book. She shares her personal experience over the past few years, detailing how she effectively marketed her book and generated and still generates sales as a best-selling author.
Our Take:
Her book "Author 2.0" is now available for free of which can be downloaded directly from her site after you sign up. The book itself is not about writing your best but how to market after writing your masterwork. Learning the pros and cons of publishing with necessary apparatuses like advances, contacts, and royalties, all these coming from the pro herself, is definitely worth the read.
Conclusion
Today, the book publishing landscape for authors has been turned on its head, as it carries both opportunities and some risks. Even minute details like logo design may make or break your masterpiece Self-publishing has finally arrived. And investing in your education on how to do it ultimately pays well in the long run.
Writer: Kieran Fallon is the owner of Logo Design company Éire Graphic Design. We are here to help your organization become more memorable through designing striking logos, eye-grabbing flyers, posters that pop, exciting animated emails and dynamic lightweight digital advertising campaigns – always backed by flexible and insightful support.
The Secret of the Grand Hôtel du Lac audiobook
Accomplished local author Kathryn Gauci has dipped a toe into the audiobook world and recorded a version of her highly rated The Secret of the Grand Hôtel du Lac. The print edition has an impressive 877 reader reviews and her other books are very much worth checking out.
Book Cover Designs for October 2021
The usual wide variety of topics and typefaces and approaches this month. Never a dull typographic moment…
