Business coach , author and social media expert Andrew Ford gives his take on the purpose of a business book:
“A book is a great resource as it establishes the author as an expert on the topic and someone who has a lot of intellectual property. The books we create with clients are all to support their existing businesses and not to sell as a way to independently make revenue. The amount of book sales necessary to get a return on investment of your time, effort and money to create a book, isn’t worthwhile. We make the returns from speaking, consulting and coaching clients based on the materials in the book. “
Andrew’s latest book detailing his 12-step e-ttraction method is out now.