BookTok is Booking It

Addictive short video service TikTok might look like another nail in the coffin of traditional publishing, but there is a corner of that frenetic online realm that celebrates a love of reading. BookTok is a very popular and active sub-community on TikTok, an aggregation of accounts interested in books and reading. Books that achieve ‘buzz’ on Booktok often go on to very respectable sales, a development that the big publishers are acutely aware of and attempt to exploit. There is room in BookTok for savvy independent authors and several examples of impressive success. Wikipedia has a good summary with plenty of links.