Google is gunning for cookies — those intrusive and unloved snippets of code that track your browsing habits and transmit said data to unscrupulous marketers. Cookies also allow other bad actors to snoop on your privacy and form a pretty good personality profile of any given web user. But being Google, and living on advertising dollars, they are still going try mightily hard to keep advertisers happy by building in more privacy-friendly settings. One suspects much of this zeal for privacy is driven by the European Union’s much more stringent privacy regulations. Falling afoul of the EU can be an expensive business.
“As we work to make the web more private, we’ll provide businesses with tools to succeed online so that high quality content remains freely accessible — whether that’s news articles, videos, educational information, community sites or other forms of web content. With Tracking Protection, Privacy Sandbox and all of the features we launch in Chrome, we’ll continue to work to create a web that’s more private than ever, and universally accessible to everyone.”