Brand Engagement is a practical guide that reveals tried and tested PR tactics that will help organisations engage with their target audiences and contribute to building their brand. It includes chapters such as publicity and promotion, thought leadership, surveys and research, competitions and giveaways, and newsletters. The 120-page book also includes case studies and advice from business leaders such as Roger La Salle, Stefan Kazakis, Jim Stewart, Danielle Storey and Brenda Thomson on subjects such as sales training, innovation, customer engagement, strategic alliances, social media and search engine optimisation.