Information and tips, focusing on publishing, publicity, promotional ideas, author profiles, design resources and more.
A few versions on the theme of ‘digital parenting’ — a thoughtful attempt to promote a rational balance between time on and off screen in a family context, and summarise the latest research on the topic. Published by Hybrid Publishers.
In the latest news from the independent author front , Kathryn Gauci reports back on her recent Bookbub promotion:
“Bookbub was OK but didn't set the world on fire. I think some of that had to do with it being for the UK, AUS, NZ, Canada and India and NOT the US. The US is generally the biggest market. It also adds more to the deal in the first place. The real difference has come with it lifting my profile and follow on orders plus the page reads have more than doubled per day. So hopefully the momentum keeps up. I also put it up on a few other sites for a couple of days at the same time — Fussy Librarian etc, which I think helped. My friend, Barbara had one the week before and spent more on extra promo. Same Bookbub deal as me. She just recovered her cost but the follow-on has improved. Another friend had the US market as well and doubled her money.
It was worth it though. And the extra reviews and ratings are starting to come through also.”
Reviews are a key signal used in the ranking of online books. The more reviews, the higher the book ranks and the more books are sold. Of course, given this logic, reviews have been widely gamed by authors and publishers, to the point when they are sometimes not reliable guides as to a book’s quality and popularity. Authors round up their friends to review their books, or pay other services to generate reviews, or review other authors’ books in the hope of reciprocal reviews. Amazon has been fighting back against this degradation of the reviewing signal — the outlines of said epic struggle are described here, along with the latest strategies for independent authors.
